Based on the idea that sex sells, advertising has rooted one of its most profitable selling techniques on the objectification of women; sexualized advertising seems to be one of those historical ideas that will never disappear within Western culture. I decided I wanted to spread awareness about such issue. My podcast is composed by three segments: an interview with Professor Travis Bell, a review of documentary Killing Us Softly 4, and an editorial where I express my thought and concerns about Victoria’s Secret advertising related to the topic.

Title: The Toxic Realities Podcast

Logline: The revelatory place where hidden realities of advertising are unveiled.

Treatment: Hosted by Arianna Manfredi, the Toxic Realities Podcast is the revelatory place where hidden realities of advertising are unveiled. Every Friday, we discuss with qualified scholars and marketers about the obscure ways in which advertising exploits societal dogmas to make profits. Money drives the world, but what drives the money?