I wrote my press release to Katie Beck, writer for BBC Worklife, to ask her of reviewing an hypotetical event organized by the Money and Mental Health Policy Institute. The event consisted of an interactive exhibition organized by the Money and Mental Health Policy Institute taking place at the Horton Asylum, an ex-psychiatric hospital in Epson, Surrey (London, UK) happening on December 16^th, in occasion of the annual event run by the organization. The theme of the year was shopping addiction and therefore, the exhibition would have featured multiple shocking, real stories of women that went through this problem.

BBC News, and, specifically,  BBC Worklife is relevant for the event showcase because it is in constant exploration of our society transformations and issues affecting society: in this realm, shopping addiction is a relatively new mental problem that needs much consideration. In addition, the news says that online shopping is growing at an extremely high speed, and the UK online spending is expected to increase by 30% in only the next 5 years, becoming a hot topic of discussion.

I decided to write my cover letter specifically to writer Katie Beck because, in her article Why shopping is about to become all about the experience, she discusses the online shopping industry and how modern technology and “experiential shopping” is today a way for attracting young customers; therefore, she could have been positively attracted by the topic featured in the exhibition.